Logo
Brand Chemistry
Free Resources
Advertise
Login
Sign Up

Stop guessing, start growing with a proven content system

Learn how to build a content-led growth engine using the proven systems media companies rely on to drive real business growth.

You’re not alone if...

❌ You want real results, not just more likes or views

❌ You're creating content but not sure if it's actually working

❌ Content creation feels like a hamster wheel, not a growth asset

❌ You feel stuck reacting to trends instead of leading with strategy

❌ You know you should be growing an audience, but don't know where to start

Now imagine if your content…

✅ Ran smoothly and predictably, without constant scrambling

✅ Directly supported your sales and revenue objectives

✅ Nurtured prospects until they were ready to buy

✅ Captured leads without relying on paid ads

✅ Built a loyal, growing audience organically

This is what happens when you run your content like a media company, and the Modern Media Masterclass will teach you how

Not another content marketing course.
A media company blueprint for your business.

Most content advice stops at “post more on LinkedIn” or “start a newsletter.”

Because great content is only half the story.

The Modern Media Masterclass teaches you how to build and scale a content-led growth engine, the way real media companies grow.

Running it like a business is where the real growth happens.

You'll learn how to:

  • Build a scalable, sustainable content engine.

  • Apply proven media systems to your marketing.

  • Connect content output to real business outcomes.

The best part?

It's 100% free.

Start building a content-led growth engine that supports your brand, your audience, and your bottom line.

Master the three pillars of a content-led growth engine

📚 Content
Create systems that build trust and audience attention.

🚀 Growth
Capture leads and nurture prospects at scale.

💰 Monetisation
Turn attention into real revenue opportunities.

Built from real-world media and growth expertise

The systems you'll learn aren't just theory, they're built from experience growing audiences and revenue inside real media companies.

I've led content-driven growth for major publishers, helping scale audience engagement, newsletter subscriptions, and monetisation strategies that fuel long-term business success.

Now, I'm sharing the frameworks you can apply inside your own business.

No guesswork. No fluff. Just practical, proven systems you can start applying today to finally make your content strategy feel clear, confident, and growth-driven.

Ready to take control of your content strategy?

What you’ll get:

✅ 100% free, no upsells

✅ Self-paced, start anytime

✅ Proven media company frameworks

✅ Practical systems you can apply immediately

✅ Built to drive real audience growth and revenue

Brand Chemistry

A weekly newsletter exploring how brands build trust and connect with their audience.