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Brand Chemistry

Brand Chemistry

A weekly newsletter exploring how brands build trust and connect with their audience.

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Featured

Brand Strategy

Stanley’s $680m trade-off

Feb 3, 2026

Stanley’s $680m trade-off

The wins and losses from Stanley’s strategic customer pivot.

AI & Marketing

Your GEO questions answered

Jan 13, 2026

Your GEO questions answered

Why being ranked stopped meaning you're visible

Brand Strategy

+1

ChatGPT vs Claude

Oct 21, 2025

ChatGPT vs Claude

Why distinctiveness beats ubiquity every time.

The Return of Brand Personality

Sep 9, 2025

The Return of Brand Personality

Authenticity beats safety in the attention economy.

The Missing Middle

May 20, 2025

The Missing Middle

Why B2B brands are failing at nurture content.

Content & Media

+1

How PostHog Guarantees Virality

Oct 7, 2025

How PostHog Guarantees Virality

Our interview revealed why they’re doubling down on their newsletter.

Testimonials

“Your content has been so inspiring lately. As AI grows, I've wondered how we will stick out among all the mediocre content that is now so accessible. Your content is the perfect prompt for fresh ideas. Always excited to see it pop up in my inbox!”

Director of Marketing & Operations

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Marketing Director

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Director of Marketing & Communications

Latest

Content & Media

+1

a16z’s new media playbook

May 12, 2026

a16z’s new media playbook

Most companies treat media as a comms function. a16z built it as infrastructure. The difference is a compounding audience.

Content & Media

+1

Duolingo re-hinged

May 5, 2026

Duolingo re-hinged

The strategy collapsed months before the CMO announced it was changing.

Content & Media

+1

Every company is now in the entertainment industry

Apr 28, 2026

Every company is now in the entertainment industry

While everyone else focuses on clicks, the brands actually growing have accepted a different job description.

AI & Marketing

Why your AI sounds like everyone else's

Apr 21, 2026

Why your AI sounds like everyone else's

The models you use every day were built to sound like everything else, including your competitors. Here's what's happening inside them.

Brand Strategy

+1

Starbucks bet $150m on offline experiences

Apr 14, 2026

Starbucks bet $150m on offline experiences

While the rest of the world gets lost in AI hype, they’re doubling down on in-store experience.

AI & Marketing

+2

OpenAI just bought a voice it hasn't earned

Apr 7, 2026

OpenAI just bought a voice it hasn't earned

What a 9-figure podcast acquisition reveals about owned media, broken promises, and the trust you can't purchase.

Creative & Campaigns

+1

How Airtable closed the enterprise gap

Mar 24, 2026

How Airtable closed the enterprise gap

Enterprise customers kept ignoring them. Here's what Airtable did about it.

Brand Strategy

+1

WTF is GTM?

Mar 17, 2026

WTF is GTM?

Here's what three people actually doing it had to say.

Creative & Campaigns

Ahrefs' $2B opportunity

Mar 10, 2026

Ahrefs' $2B opportunity

How to turn your competitor's biggest moment into your own.

Content & Media

+1

52 weeks, (almost) no misses

Mar 3, 2026

52 weeks, (almost) no misses

Two years since I left my job. One year of Brand Chemistry. Here's what I've figured out.

What Is Pattern Interrupt Marketing?

Feb 26, 2026

What Is Pattern Interrupt Marketing?

The cost of blending in outweighs the cost of standing out.

Brand Strategy

+1

Heineken’s 15-year bet on connection

Feb 17, 2026

Heineken’s 15-year bet on connection

They turned a simple insight about real-world connection into a defensible market position worth more every year.

Brand Chemistry

A weekly newsletter exploring how brands build trust and connect with their audience.