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Brand Chemistry
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Modern Media Masterclass

Stop guessing, start growing with a proven content system

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Organic Growth Stack

Ten frameworks, four layers, and a diagnostic for where growth is stuck

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LinkedIn Visibility Playbook

Get your content cited by AI and in front of buyers before sales

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Content Audit Prompt Pack

3 AI prompts that show where your content is leaking pipeline

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Congruent Lead Magnet Playbook

7 annotated teardowns plus the prompt to build your own

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Build-in-Public Swipe File

7 post formats that turn your company's real story into pipeline

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10 Frameworks for Organic Growth

The visual frameworks we use to turn content into pipeline

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Brand Chemistry

Brand Chemistry

Learn how standout brands earn attention, trust, and loyalty.

Every week, get one evidence-backed breakdown of the strategy, psychology, and business impact behind a memorable brand, plus the lesson you can apply to your own work.

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Featured

Brand Strategy

Stanley’s $680m trade-off

Feb 3, 2026

Stanley’s $680m trade-off

The wins and losses from Stanley’s strategic customer pivot.

AI & Marketing

Your GEO questions answered

Jan 13, 2026

Your GEO questions answered

Why being ranked stopped meaning you're visible

Brand Strategy

+1

ChatGPT vs Claude

Oct 21, 2025

ChatGPT vs Claude

Why distinctiveness beats ubiquity every time.

The Return of Brand Personality

Sep 9, 2025

The Return of Brand Personality

Authenticity beats safety in the attention economy.

The Missing Middle

May 20, 2025

The Missing Middle

Why B2B brands are failing at nurture content.

Content & Media

+1

How PostHog Guarantees Virality

Oct 7, 2025

How PostHog Guarantees Virality

Our interview revealed why they’re doubling down on their newsletter.

Testimonials

“Your content has been so inspiring lately. As AI grows, I've wondered how we will stick out among all the mediocre content that is now so accessible. Your content is the perfect prompt for fresh ideas. Always excited to see it pop up in my inbox!”

Director of Marketing & Operations

“Amazing! I have been reading your newsletters for over half a year now. Very insightful about what it means to really get branding right in a way that actually resonates with a consumer giving the current nature of this cultural moment. Keep up the great work!”

Marketing Director

“Timely, eye-opening, thought-provoking.”

Director of Marketing & Communications

Latest

Clay’s 4-step process for epic lead magnets

Sep 29, 2026

Clay’s 4-step process for epic lead magnets

A 19 year old format, now accessible to every marketer.

Moleskine's borrowed heritage

Sep 8, 2026

Moleskine's borrowed heritage

Moleskine claimed a lineage it never lived, and spent three decades earning it.

The Denim Wars, 1 year later

Sep 1, 2026

The Denim Wars, 1 year later

The real winner was hiding in plain sight all along.

Ramp's best marketer is an economist

Aug 25, 2026

Ramp's best marketer is an economist

The glass box stunt bought a spike of attention. The content engine is still paying off years later.

Talk like you mean it

Aug 18, 2026

Talk like you mean it

How to build a brand voice people actually remember and trust.

How Notion made AI cute

Aug 11, 2026

How Notion made AI cute

Seemingly the only platform to not represent AI features with sparkles.

Intel’s sticker marketing

Aug 4, 2026

Intel’s sticker marketing

Intel lost a trademark, then built a campaign that took pricing power off the entire PC industry.

Community & Advocacy

How Wikipedia builds trust

Jul 28, 2026

How Wikipedia builds trust

Wikipedia co-founder Jimmy Wales has 7 rules for building trust. They explain why it's the one asset you can't build.

You can't start a community

Jul 22, 2026

You can't start a community

Walmart had 100 million shoppers and couldn't fill a room.

Community & Advocacy

Ultraspeaking's $0 growth engine

Jul 14, 2026

Ultraspeaking's $0 growth engine

The biggest creators promote them for free. Here's why.

Content & Media

+1

The trust economy

Jul 7, 2026

The trust economy

Nobody's moat is their product anymore. Here's what took its place.

Content & Media

The creator economy’s next decade

Jul 1, 2026

The creator economy’s next decade

You spent a decade renting your audience. The next one belongs to whoever owns it.

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Brand Chemistry

A weekly newsletter exploring how brands build trust and connect with their audience.

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  • 10 Frameworks for Organic Growth

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