Brand Chemistry
A weekly newsletter exploring how brands build trust and connect with their audience.
Why smart brands build relationships with tomorrow's buyers.
Bill Kerr, founder of Athyna, reveals their Negative CAC Media Pyramid that's paying them to acquire customers.
What Australian beer loyalty teaches us about brand defensibility.
Sometimes, making things harder for customers can create value.
Why B2B brands are failing at nurture content.
How their words build worlds around shared beliefs, values and identities.
The 6-step framework I've used to fix growth in every business I've ever worked with.
The psychological trick that changes how you physically experience products.
Why alienating some people is your fastest path to growth
From publishing salaries to open-sourcing code, they've built trust by sharing everything.
The surprising data behind the short-form vs long-form debate.
How one small policy created a powerful halo around their entire brand experience.
