Brand Chemistry
A 3-minute weekly newsletter on the tactics and psychology behind brand connection.
What Australian beer loyalty teaches us about brand defensibility.
Sometimes, making things harder for customers can create value.
Why B2B brands are failing at nurture content.
How their words build worlds around shared beliefs, values and identities.
The 6-step framework I've used to fix growth in every business I've ever worked with.
The psychological trick that changes how you physically experience products.
Why alienating some people is your fastest path to growth
From publishing salaries to open-sourcing code, they've built trust by sharing everything.
The surprising data behind the short-form vs long-form debate.
How one small policy created a powerful halo around their entire brand experience.
How a menacing owl built a $13.6B language app using fear, guilt and chaos.
How strategic word choices created the world's most valuable brand.
