Logo
Brand Chemistry
Free Resources
Advertise
Login
Sign Up

Insights

Insights

The 95% Advantage

Jun 24, 2025

•

12 min read

The 95% Advantage

Why smart brands build relationships with tomorrow's buyers.

Isaac Peiris
Isaac Peiris

Insights

The Negative CAC Media Pyramid

Jun 10, 2025

•

13 min read

The Negative CAC Media Pyramid

Bill Kerr, founder of Athyna, reveals their Negative CAC Media Pyramid that's paying them to acquire customers.

Isaac Peiris
Isaac Peiris

Insights

Top of Mind vs Top of Heart

Jun 4, 2025

•

15 min read

Top of Mind vs Top of Heart

What Australian beer loyalty teaches us about brand defensibility.

Isaac Peiris
Isaac Peiris

Brand Chemistry

A weekly newsletter exploring how brands build trust and connect with their audience.