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Insights

Insights

The 95% Advantage

Jun 24, 2025

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12 min read

The 95% Advantage

Why smart brands build relationships with tomorrow's buyers.

Isaac Peiris
Isaac Peiris

Insights

The Negative CAC Media Pyramid

Jun 10, 2025

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13 min read

The Negative CAC Media Pyramid

Bill Kerr, founder of Athyna, reveals their Negative CAC Media Pyramid that's paying them to acquire customers.

Isaac Peiris
Bill Kerr
Isaac Peiris, +1

Insights

Top of Mind vs Top of Heart

Jun 4, 2025

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15 min read

Top of Mind vs Top of Heart

What Australian beer loyalty teaches us about brand defensibility.

Isaac Peiris
Isaac Peiris

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