An engaged audience.
Content that demonstrates.
Results that compound.

The Partnership

What a Brand Chemistry sponsorship looks like at full stretch

Tracksuit is an always-on brand tracking platform that gives marketers the data to measure brand health, understand their category, and prove the ROI of brand investment to the people holding the budget. They've been a Brand Chemistry partner for over 12 months with 18+ campaigns across multiple formats.

Brand Chemistry, founded by Isaac Peiris, is built on a model that goes beyond a standard ad placement. It combines editorial depth, a growing audience, and a remarketing infrastructure that converts engagement into pipeline. Isaac approaches every partnership as a growth problem, not a content brief. He researches each partner deeply, develops a genuine point of view on why it matters to the Brand Chemistry audience, and builds content that earns its place in the inbox. That's partly because Isaac isn't a traditional creator. He's a growth strategist who built a newsletter, and he brings a commercial objective to every brief.

"Isaac takes the time to genuinely understand what we do and why it matters. Every piece of content he creates actually demonstrates Tracksuit's value rather than just mentioning it. That's what makes it land so well."

Grace Kortegast — Global Brand Partnerships Manager, Tracksuit

The Audience

120,000+ people who take brand seriously

Brand Chemistry is a weekly newsletter for founders and senior marketing leaders exploring how brands build trust, grow audiences, and connect with customers. Readers own strategy, control budgets, and are actively looking for tools and frameworks that help them do their jobs better. They read Brand Chemistry because they take brand seriously.

Every issue is evidence-led, grounded in real brand data and genuine case studies. It's an audience that shows up expecting substance, and they engage with content that delivers it. Martech companies like Tracksuit are a natural fit, but the profile (senior, commercially-minded, actively evaluating where to invest) is relevant across categories.

The Formats

Three layers. One cohesive strategy.

The partnership runs across two core ad formats plus a remarketing layer that turns initial interest into warm pipeline. Each plays a different role, and together they do something no single format manages on its own.

Sponsored articles are where the storytelling model shows its real value. Each piece is built around genuine data and insight, written to tell a story that marketing leaders actually want to read. For Tracksuit, that's meant:

• Why American Eagle's Sydney Sweeney campaign destroyed brand preference while GAP's KATSEYE spot built it, using Tracksuit's category data.

• How challenger brands like On Running and Poppi carve out category share against incumbents with 4x their awareness

• What happens when your brand is your product, told through an interview with Tony Clement, Movember's Global Director of Insights

Regardless of sponsor, the through-line is the same. Readers learn something real. The sponsor's product is demonstrated doing actual work.

The Results

The newsletter numbers are strong. The remarketing numbers are in a different category.

Brand Chemistry consistently delivers around 51% open rates across this partnership. To put that in context, the media industry newsletter average is around 35%. That gap holds across every campaign, not just the outliers.

Open rate benchmarks sourced from media industry averages. Figures above represent aggregates across all Brand Chemistry x Tracksuit campaigns.

Every reader who clicks a sponsor link automatically enters a three-email remarketing sequence written by Isaac Peiris, Brand Chemistry's founder. Each email shares his genuine perspective on the partner's product, written in the same voice and with the same editorial standards as the newsletter itself.

To put 53% CTR in context, a strong email marketing campaign might see 2-3%. Cold outreach celebrates double digits. The remarketing sequence delivers 53% because it's a trusted voice speaking directly to an audience that has already raised its hand. Genuine editorial credibility and a real point of view. Both are constants across every Brand Chemistry partnership.

The results extend beyond engagement metrics. Tracksuit have attributed $120,000 in active pipeline directly to the Brand Chemistry partnership, prospects who moved from newsletter reader to sales conversation through the content and remarketing sequence. The deal sizes reflect the seniority of the Brand Chemistry audience and the depth of intent that builds through genuinely useful content. Brand Chemistry's job is to move people from unaware to genuinely interested. What happens next is a sales conversation, and those are happening.

Ways of Working

Good results keep you around for one campaign. Easy working keeps you around for eighteen.

A Brand Chemistry partnership is straightforward in practice. Campaigns are well-briefed, efficiently executed, and the creative process is genuinely collaborative. A key part of what's made the Tracksuit partnership work is that they give Isaac the creative latitude to write for his audience. That trust in the process is reflected in the results.

Isaac's background is in growth, not journalism or content creation. Before Brand Chemistry, he was leading growth strategy for one of Australia's fastest-scaling media startups. He comes to every partnership already thinking like the person on the other side of the brief. What's the commercial objective. Where does awareness become consideration. How does this content move someone through the funnel. The remarketing sequence is the clearest expression of that thinking. Most creators put an ad in their newsletter and call it done. Isaac built an automated follow-up system that captures everyone who shows interest and nurtures them toward conversion, because when you've sat in the growth seat yourself, you know the click is where the work starts, not where it ends.

"Most creator partnerships require a lot of hand-holding. Isaac actually does his homework. He comes in with ideas, understands what we're trying to achieve, and cares whether the content is good. It makes everything easier and the output better."

Taylor Shanks — Social Media Manager, Tracksuit

Alongside the creative work, every partner gets a custom reporting dashboard built in Notion and maintained by Brand Chemistry, updated automatically every day. Open rates, click data, aggregate impressions, remarketing sequence performance, and a forward-looking content calendar. Partners can check in at any time without asking for a report.

Real-time Partner Dashboard

A live Notion dashboard tracking every campaign, updated automatically every day. No chasing end-of-month summaries. No waiting to know how things are going. Just data, always accessible, whenever the team needs it.

Tracksuit have described it as one of the most transparent reporting setups they've seen from any creator partner. Full visibility, at all times, without having to ask for it.

And the partnership has grown alongside the newsletter itself. Brand Chemistry has gone from tens of thousands of subscribers to over 120,000 during the course of this partnership. Partners who commit for the long term get the benefit of that growth, reaching new audiences without having to renegotiate or restart.