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AI & Marketing

AI and marketing, from Brand Chemistry. How AI changes brand visibility, and staying distinctive when every competitor has the same tools.

The most tested brand in AI

Jun 23, 2026

•

AI & Marketing

+2

The most tested brand in AI

Every AI brand promises safety. One of them keeps getting the bill.

Isaac Peiris
Isaac Peiris
Why your AI sounds like everyone else's

Apr 21, 2026

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AI & Marketing

Why your AI sounds like everyone else's

The models you use every day were built to sound like everything else, including your competitors. Here's what's happening inside them.

Isaac Peiris
Bill Kerr
Isaac Peiris, +1
OpenAI just bought a voice it hasn't earned

Apr 7, 2026

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AI & Marketing

+2

OpenAI just bought a voice it hasn't earned

What a 9-figure podcast acquisition reveals about owned media, broken promises, and the trust you can't purchase.

Isaac Peiris
Isaac Peiris
Your GEO questions answered

Jan 13, 2026

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AI & Marketing

Your GEO questions answered

Why being ranked stopped meaning you're visible

Isaac Peiris
Isaac Peiris

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