AI & Marketing

AI and marketing, from Brand Chemistry. How AI changes brand visibility, and staying distinctive when every competitor has the same tools.

Oct 6, 2026

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AI & Marketing

AI search is a brand problem

Your buyers ask AI about the problem you solve long before they look for a vendor.

Isaac Peiris

Clay’s 4-step process for epic lead magnets

Sep 29, 2026

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AI & Marketing

Clay’s 4-step process for epic lead magnets

A 19 year old format, now accessible to every marketer.

Isaac Peiris

Aug 11, 2026

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AI & Marketing

How Notion made AI cute

Seemingly the only platform to not represent AI features with sparkles.

Isaac Peiris

Jun 23, 2026

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AI & Marketing

The most tested brand in AI

Every AI brand promises safety. One of them keeps getting the bill.

Isaac Peiris

Apr 21, 2026

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AI & Marketing

Why your AI sounds like everyone else's

The models you use every day were built to sound like everything else, including your competitors. Here's what's happening inside them.

Isaac Peiris, +1

OpenAI just bought a voice it hasn't earned

Apr 7, 2026

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AI & Marketing

OpenAI just bought a voice it hasn't earned

What a 9-figure podcast acquisition reveals about owned media, broken promises, and the trust you can't purchase.

Isaac Peiris

Jan 13, 2026

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AI & Marketing

Your GEO questions answered

Why being ranked stopped meaning you're visible

Isaac Peiris

Sep 23, 2025

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AI & Marketing

The Value of Taste

Why skills aren’t enough in the AI era

Isaac Peiris