Logo
Brand Chemistry
Free Resources
Free Resources
presentation-chart

Modern Media Masterclass

Stop guessing, start growing with a proven content system

list-star

Organic Growth Stack

Ten frameworks, four layers, and a diagnostic for where growth is stuck

linkedin-logo

LinkedIn Visibility Playbook

Get your content cited by AI and in front of buyers before sales

note-pencil

Content Audit Prompt Pack

3 AI prompts that show where your content is leaking pipeline

magnet

Congruent Lead Magnet Playbook

7 annotated teardowns plus the prompt to build your own

shapes

Build-in-Public Swipe File

7 post formats that turn your company's real story into pipeline

bookmarks

10 Frameworks for Organic Growth

The visual frameworks we use to turn content into pipeline

Content Mastery Playbook

UTM Builder

Newsletter Metrics Tracker

Categories
Categories

Founder-led Marketing

Community & Advocacy

Creative & Campaigns

AI & Marketing

Content & Media

Growth & GTM

Brand Strategy

Partner
Partner

Sponsorship options

Formats, rates and availability

Tracksuit case study

18+ campaigns, 1M+ impressions, 400% ROI

Login
Subscribe
Logo

Growth & GTM

Growth and GTM case studies from Brand Chemistry. Go-to-market decisions, growth engines, and how brands find and prove their next channel.

The 2026 B2B Content Benchmark

Oct 27, 2026

•

Content & Media

+2

The 2026 B2B Content Benchmark

What scoring 24,346 pieces of B2B content showed me, including the gap half of them share.

Isaac Peiris
Isaac Peiris
The Over-45 Playbook

Oct 13, 2026

•

Brand Strategy

+1

The Over-45 Playbook

How 3 brands won the buyers their youth-obsessed categories overlooked.

Isaac Peiris
Isaac Peiris
AI search is a brand problem

Oct 6, 2026

•

AI & Marketing

+2

AI search is a brand problem

Your buyers ask AI about the problem you solve long before they look for a vendor.

Isaac Peiris
Isaac Peiris
Clay’s 4-step process for epic lead magnets

Sep 29, 2026

•

AI & Marketing

+1

Clay’s 4-step process for epic lead magnets

A 19 year old format, now accessible to every marketer.

Isaac Peiris
Isaac Peiris
Ramp's best marketer is an economist

Aug 25, 2026

•

Content & Media

+2

Ramp's best marketer is an economist

The glass box stunt bought a spike of attention. The content engine is still paying off years later.

Isaac Peiris
Isaac Peiris
Intel’s sticker marketing

Aug 4, 2026

•

Brand Strategy

+1

Intel’s sticker marketing

Intel lost a trademark, then built a campaign that took pricing power off the entire PC industry.

Isaac Peiris
Isaac Peiris
Why Clay gave its brand away

Jun 9, 2026

•

Content & Media

+2

Why Clay gave its brand away

Clay built founder brand, then gave it away and grew a customer identity in its place.

Isaac Peiris
Isaac Peiris
1,000 true fans

May 26, 2026

•

Content & Media

+2

1,000 true fans

The most powerful and misunderstood marketing concept.

Isaac Peiris
Isaac Peiris
How Airtable closed the enterprise gap

Mar 24, 2026

•

Creative & Campaigns

+1

How Airtable closed the enterprise gap

Enterprise customers kept ignoring them. Here's what Airtable did about it.

Isaac Peiris
Isaac Peiris
WTF is GTM?

Mar 17, 2026

•

Brand Strategy

+1

WTF is GTM?

Here's what three people actually doing it had to say.

Isaac Peiris
Isaac Peiris
The 3 shifts defining growth in 2026

Jan 6, 2026

•

Brand Strategy

+1

The 3 shifts defining growth in 2026

My predictions for what marketers will face this year

Isaac Peiris
Isaac Peiris
The Rise & Fall of Prime

Dec 2, 2025

•

Growth & GTM

The Rise & Fall of Prime

A billion-dollar launch with a bargain-bin ending, you can’t outrun the fundamentals.

Isaac Peiris
Isaac Peiris
How PostHog Guarantees Virality

Oct 7, 2025

•

Content & Media

+1

How PostHog Guarantees Virality

Our interview revealed why they’re doubling down on their newsletter.

Isaac Peiris
Isaac Peiris
The Challenger Brand Playbook

Sep 30, 2025

•

Brand Strategy

+1

The Challenger Brand Playbook

What makes a successful challenger brand, even in a saturated category.

Isaac Peiris
Isaac Peiris
Sugar Hit vs Compounding Growth

Aug 12, 2025

•

Brand Strategy

+1

Sugar Hit vs Compounding Growth

Plus: 3 principles successful brands use to win with both.

Isaac Peiris
Isaac Peiris

Brand Chemistry

A weekly newsletter exploring how brands build trust and connect with their audience.

Free Resources

  • Modern Media Masterclass

  • Organic Growth Stack

  • 10 Frameworks for Organic Growth

  • LinkedIn Visibility Playbook

  • Content Audit Prompt Pack

  • Congruent Lead Magnet Playbook

  • Build-in-Public Swipe File

Work with us

  • Advertise in Brand Chemistry

  • Tracksuit case study

  • All posts