Founder-led Marketing

Founder-led marketing case studies from Brand Chemistry. How founders use their own voice as a channel, and where it stops scaling.

Oct 27, 2026

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Content & Media

What scoring 24,346 pieces of B2B content showed me, including the gap half of them share.

Jul 7, 2026

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Content & Media

Nobody's moat is their product anymore. Here's what took its place.

Jun 9, 2026

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Content & Media

Clay built founder brand, then gave it away and grew a customer identity in its place.

May 12, 2026

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Content & Media

Most companies treat media as a comms function. a16z built it as infrastructure. The difference is a compounding audience.

Mar 3, 2026

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Content & Media

Two years since I left my job. One year of Brand Chemistry. Here's what I've figured out.

Nov 11, 2025

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Content & Media

Tyler Denk shows us why it’s a super power and how to do it right.