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Community & Advocacy

Community and advocacy case studies from Brand Chemistry. How brands turn customers into the people who do their marketing for them.

How Wikipedia builds trust

Jul 28, 2026

•

Community & Advocacy

How Wikipedia builds trust

Wikipedia co-founder Jimmy Wales has 7 rules for building trust. They explain why it's the one asset you can't build.

Isaac Peiris
Isaac Peiris
Ultraspeaking's $0 growth engine

Jul 14, 2026

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Community & Advocacy

Ultraspeaking's $0 growth engine

The biggest creators promote them for free. Here's why.

Isaac Peiris
Isaac Peiris
The most tested brand in AI

Jun 23, 2026

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AI & Marketing

+2

The most tested brand in AI

Every AI brand promises safety. One of them keeps getting the bill.

Isaac Peiris
Isaac Peiris
How ACMI appeals to everyone

Jun 16, 2026

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Brand Strategy

+1

How ACMI appeals to everyone

The case for holding your brand still while everything around it moves.

Isaac Peiris
Isaac Peiris
1,000 true fans

May 26, 2026

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Content & Media

+2

1,000 true fans

The most powerful and misunderstood marketing concept.

Isaac Peiris
Isaac Peiris
The Psychology of Shareability

Feb 10, 2026

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Content & Media

+1

The Psychology of Shareability

NYTimes research of 2,500 people shows the real reason they hit “share”.

Isaac Peiris
Isaac Peiris
Nike’s Collaboration Playbook

Dec 16, 2025

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Brand Strategy

+2

Nike’s Collaboration Playbook

The new COLLAB Index explains why Nike had 6 of the top 10 collabs of the year.

Isaac Peiris
Isaac Peiris
Chewy’s Next-Level Customer Support

Dec 9, 2025

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Community & Advocacy

Chewy’s Next-Level Customer Support

Chewy’s famous customer support leads with empathy to gain unbeatable brand trust.

Isaac Peiris
Isaac Peiris
Depop Sells Status, Not Stuff

Nov 26, 2025

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Brand Strategy

+2

Depop Sells Status, Not Stuff

Gen Z buy secondhand to showcase cultural capital, not to save money.

Isaac Peiris
Isaac Peiris
How beehiiv builds in public

Nov 11, 2025

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Content & Media

+2

How beehiiv builds in public

Tyler Denk shows us why it’s a super power and how to do it right.

Isaac Peiris
Tyler Denk
Isaac Peiris, +1
LEGO’s Community Moat

Nov 4, 2025

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Community & Advocacy

LEGO’s Community Moat

From near‐collapse to compounding community IP. How LEGO turned fans into its growth engine.

Isaac Peiris
Isaac Peiris
Movember’s brand IS their product

Oct 28, 2025

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Brand Strategy

+2

Movember’s brand IS their product

Here's how they turned an asset they can't control into 70% brand recognition.

Isaac Peiris
Isaac Peiris
Top of Mind vs Top of Heart

Jun 4, 2025

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Brand Strategy

+1

Top of Mind vs Top of Heart

What Australian beer loyalty teaches us about brand defensibility.

Isaac Peiris
Isaac Peiris

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