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Creative & Campaigns

Content & Media

+1

Every company is now in the entertainment industry

Apr 28, 2026

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5 min read

Every company is now in the entertainment industry

While everyone else focuses on clicks, the brands actually growing have accepted a different job description.

Isaac Peiris
Isaac Peiris

Brand Strategy

+1

Starbucks bet $150m on offline experiences

Apr 14, 2026

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11 min read

Starbucks bet $150m on offline experiences

While the rest of the world gets lost in AI hype, they’re doubling down on in-store experience.

Isaac Peiris
Isaac Peiris

Creative & Campaigns

+1

How Airtable closed the enterprise gap

Mar 24, 2026

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13 min read

How Airtable closed the enterprise gap

Enterprise customers kept ignoring them. Here's what Airtable did about it.

Isaac Peiris
Isaac Peiris

Creative & Campaigns

Ahrefs' $2B opportunity

Mar 10, 2026

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15 min read

Ahrefs' $2B opportunity

How to turn your competitor's biggest moment into your own.

Isaac Peiris
Isaac Peiris

Brand Strategy

+1

Heineken’s 15-year bet on connection

Feb 17, 2026

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14 min read

Heineken’s 15-year bet on connection

They turned a simple insight about real-world connection into a defensible market position worth more every year.

Isaac Peiris
Isaac Peiris

Brand Chemistry

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