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Brand Chemistry
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Get your content cited by AI and in front of buyers before sales

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3 AI prompts that show where your content is leaking pipeline

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7 post formats that turn your company's real story into pipeline

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The visual frameworks we use to turn content into pipeline

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Creative & Campaigns

Teardowns of the creative campaigns that worked, from Brand Chemistry. What the brand risked, what it spent, and what it got back.

Sponsorship is a preference play

Nov 3, 2026

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Brand Strategy

+1

Sponsorship is a preference play

A sponsorship borrows how fans feel, and at the 2026 World Cup that included the boos.

Isaac Peiris
Isaac Peiris
The Denim Wars, 1 year later

Sep 1, 2026

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Brand Strategy

+1

The Denim Wars, 1 year later

The real winner was hiding in plain sight all along.

Isaac Peiris
Isaac Peiris
Talk like you mean it

Aug 18, 2026

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Brand Strategy

+1

Talk like you mean it

How to build a brand voice people actually remember and trust.

Isaac Peiris
Bill Kerr
Isaac Peiris, +1
The earned-first playbook

May 19, 2026

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Creative & Campaigns

The earned-first playbook

Three Cannes winners succeeded before their ads even ran.

Isaac Peiris
Isaac Peiris
Every company is now in the entertainment industry

Apr 28, 2026

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Content & Media

+1

Every company is now in the entertainment industry

While everyone else focuses on clicks, the brands actually growing have accepted a different job description.

Isaac Peiris
Isaac Peiris
Starbucks bet $150m on offline experiences

Apr 14, 2026

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Brand Strategy

+1

Starbucks bet $150m on offline experiences

While the rest of the world gets lost in AI hype, they’re doubling down on in-store experience.

Isaac Peiris
Isaac Peiris
How Airtable closed the enterprise gap

Mar 24, 2026

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Creative & Campaigns

+1

How Airtable closed the enterprise gap

Enterprise customers kept ignoring them. Here's what Airtable did about it.

Isaac Peiris
Isaac Peiris
Ahrefs' $2B opportunity

Mar 10, 2026

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Creative & Campaigns

Ahrefs' $2B opportunity

How to turn your competitor's biggest moment into your own.

Isaac Peiris
Isaac Peiris
Heineken’s 15-year bet on connection

Feb 17, 2026

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Brand Strategy

+1

Heineken’s 15-year bet on connection

They turned a simple insight about real-world connection into a defensible market position worth more every year.

Isaac Peiris
Isaac Peiris
tl;dv’s comedian-led marketing

Jan 20, 2026

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Content & Media

+1

tl;dv’s comedian-led marketing

How they built a $4.5M SaaS business with TikTok skits

Isaac Peiris
Isaac Peiris
Nike’s Collaboration Playbook

Dec 16, 2025

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Brand Strategy

+2

Nike’s Collaboration Playbook

The new COLLAB Index explains why Nike had 6 of the top 10 collabs of the year.

Isaac Peiris
Isaac Peiris
Depop Sells Status, Not Stuff

Nov 26, 2025

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Brand Strategy

+2

Depop Sells Status, Not Stuff

Gen Z buy secondhand to showcase cultural capital, not to save money.

Isaac Peiris
Isaac Peiris
Why logo-less advertising works

Nov 18, 2025

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Creative & Campaigns

Why logo-less advertising works

The 1978 psychology study being exploited by Heinz, McDonald's and British Airways.

Isaac Peiris
Isaac Peiris
Movember’s brand IS their product

Oct 28, 2025

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Brand Strategy

+2

Movember’s brand IS their product

Here's how they turned an asset they can't control into 70% brand recognition.

Isaac Peiris
Isaac Peiris
ChatGPT vs Claude

Oct 21, 2025

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Brand Strategy

+1

ChatGPT vs Claude

Why distinctiveness beats ubiquity every time.

Isaac Peiris
Isaac Peiris
Principles of Persuasion

Oct 14, 2025

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Content & Media

+1

Principles of Persuasion

The 6 marketing fundamentals that don’t change, even when everything else does.

Isaac Peiris
Isaac Peiris
The Value of Taste

Sep 23, 2025

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AI & Marketing

+1

The Value of Taste

Why skills aren’t enough in the AI era

Isaac Peiris
Isaac Peiris
Heinz's Heritage Advantage

Sep 16, 2025

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Brand Strategy

+1

Heinz's Heritage Advantage

How a 150 year old condiment brand produces some of the best marketing in the world.

Isaac Peiris
Isaac Peiris
American Eagle vs Gap

Sep 2, 2025

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Brand Strategy

+1

American Eagle vs Gap

New brand data reveals the real business impact of their vastly different campaigns.

Isaac Peiris
Isaac Peiris
How Velcro Lost Its Brand

Aug 19, 2025

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Brand Strategy

+1

How Velcro Lost Its Brand

What happens if your brand becomes too successful?

Isaac Peiris
Isaac Peiris
Distinctive Brand Assets

Jul 8, 2025

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Brand Strategy

+1

Distinctive Brand Assets

New research proves your logo isn't your strongest asset. Here's what actually drives attention.

Isaac Peiris
Isaac Peiris

Brand Chemistry

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