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Content & Media

Content & Media

+1

Duolingo re-hinged

May 5, 2026

•

6 min read

Duolingo re-hinged

The strategy collapsed months before the CMO announced it was changing.

Isaac Peiris
Isaac Peiris

Content & Media

+1

Every company is now in the entertainment industry

Apr 28, 2026

•

5 min read

Every company is now in the entertainment industry

While everyone else focuses on clicks, the brands actually growing have accepted a different job description.

Isaac Peiris
Isaac Peiris

AI & Marketing

+2

OpenAI just bought a voice it hasn't earned

Apr 7, 2026

•

14 min read

OpenAI just bought a voice it hasn't earned

What a 9-figure podcast acquisition reveals about owned media, broken promises, and the trust you can't purchase.

Isaac Peiris
Isaac Peiris

Content & Media

+1

52 weeks, (almost) no misses

Mar 3, 2026

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14 min read

52 weeks, (almost) no misses

Two years since I left my job. One year of Brand Chemistry. Here's what I've figured out.

Isaac Peiris
Isaac Peiris

Content & Media

+1

The Psychology of Shareability

Feb 10, 2026

•

10 min read

The Psychology of Shareability

NYTimes research of 2,500 people shows the real reason they hit “share”.

Isaac Peiris
Isaac Peiris

Content & Media

+1

tl;dv’s comedian-led marketing

Jan 20, 2026

•

7 min read

tl;dv’s comedian-led marketing

How they built a $4.5M SaaS business with TikTok skits

Isaac Peiris
Isaac Peiris

Content & Media

+2

How beehiiv builds in public

Nov 11, 2025

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14 min read

How beehiiv builds in public

Tyler Denk shows us why it’s a super power and how to do it right.

Isaac Peiris
Tyler Denk
Isaac Peiris, +1

Content & Media

+1

Principles of Persuasion

Oct 14, 2025

•

20 min read

Principles of Persuasion

The 6 marketing fundamentals that don’t change, even when everything else does.

Isaac Peiris
Isaac Peiris

Content & Media

+1

How PostHog Guarantees Virality

Oct 7, 2025

•

14 min read

How PostHog Guarantees Virality

Our interview revealed why they’re doubling down on their newsletter.

Isaac Peiris
Isaac Peiris

Brand Chemistry

A weekly newsletter exploring how brands build trust and connect with their audience.