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Content & Media

Why Clay gave its brand away

Jun 9, 2026

•

Content & Media

+2

Why Clay gave its brand away

Clay built founder brand, then gave it away and grew a customer identity in its place.

Isaac Peiris
Isaac Peiris
The evolution of media

Jun 2, 2026

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Content & Media

The evolution of media

From Gutenberg to Google AI Overviews, the only moat left turned out to be the one thing you can't copy.

Isaac Peiris
Isaac Peiris
1,000 true fans

May 26, 2026

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Content & Media

+2

1,000 true fans

The most powerful and misunderstood marketing concept.

Isaac Peiris
Isaac Peiris
a16z’s new media playbook

May 12, 2026

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Content & Media

+1

a16z’s new media playbook

Most companies treat media as a comms function. a16z built it as infrastructure. The difference is a compounding audience.

Isaac Peiris
Isaac Peiris
Duolingo re-hinged

May 5, 2026

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Content & Media

+1

Duolingo re-hinged

The strategy collapsed months before the CMO announced it was changing.

Isaac Peiris
Isaac Peiris
Every company is now in the entertainment industry

Apr 28, 2026

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Content & Media

+1

Every company is now in the entertainment industry

While everyone else focuses on clicks, the brands actually growing have accepted a different job description.

Isaac Peiris
Isaac Peiris
OpenAI just bought a voice it hasn't earned

Apr 7, 2026

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AI & Marketing

+2

OpenAI just bought a voice it hasn't earned

What a 9-figure podcast acquisition reveals about owned media, broken promises, and the trust you can't purchase.

Isaac Peiris
Isaac Peiris
52 weeks, (almost) no misses

Mar 3, 2026

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Content & Media

+1

52 weeks, (almost) no misses

Two years since I left my job. One year of Brand Chemistry. Here's what I've figured out.

Isaac Peiris
Isaac Peiris
The Psychology of Shareability

Feb 10, 2026

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Content & Media

+1

The Psychology of Shareability

NYTimes research of 2,500 people shows the real reason they hit “share”.

Isaac Peiris
Isaac Peiris
tl;dv’s comedian-led marketing

Jan 20, 2026

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Content & Media

+1

tl;dv’s comedian-led marketing

How they built a $4.5M SaaS business with TikTok skits

Isaac Peiris
Isaac Peiris
How beehiiv builds in public

Nov 11, 2025

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Content & Media

+2

How beehiiv builds in public

Tyler Denk shows us why it’s a super power and how to do it right.

Isaac Peiris
Tyler Denk
Isaac Peiris, +1
Principles of Persuasion

Oct 14, 2025

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Content & Media

+1

Principles of Persuasion

The 6 marketing fundamentals that don’t change, even when everything else does.

Isaac Peiris
Isaac Peiris
How PostHog Guarantees Virality

Oct 7, 2025

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Content & Media

+1

How PostHog Guarantees Virality

Our interview revealed why they’re doubling down on their newsletter.

Isaac Peiris
Isaac Peiris

Brand Chemistry

A weekly newsletter exploring how brands build trust and connect with their audience.