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Get your content cited by AI and in front of buyers before sales

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The visual frameworks we use to turn content into pipeline

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Content & Media

Content and media case studies from Brand Chemistry. How brands build and run owned channels, what they cost to run, and what they return.

The 2026 B2B Content Benchmark

Oct 27, 2026

•

Content & Media

+2

The 2026 B2B Content Benchmark

What scoring 24,346 pieces of B2B content showed me, including the gap half of them share.

Isaac Peiris
Isaac Peiris
AI search is a brand problem

Oct 6, 2026

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AI & Marketing

+2

AI search is a brand problem

Your buyers ask AI about the problem you solve long before they look for a vendor.

Isaac Peiris
Isaac Peiris
Ramp's best marketer is an economist

Aug 25, 2026

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Content & Media

+2

Ramp's best marketer is an economist

The glass box stunt bought a spike of attention. The content engine is still paying off years later.

Isaac Peiris
Isaac Peiris
You can't start a community

Jul 22, 2026

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Content & Media

You can't start a community

Walmart had 100 million shoppers and couldn't fill a room.

Isaac Peiris
Isaac Peiris
The trust economy

Jul 7, 2026

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Content & Media

+1

The trust economy

Nobody's moat is their product anymore. Here's what took its place.

Isaac Peiris
Bill Kerr
Isaac Peiris, +1
The creator economy’s next decade

Jul 1, 2026

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Content & Media

The creator economy’s next decade

You spent a decade renting your audience. The next one belongs to whoever owns it.

Isaac Peiris
Isaac Peiris
Why Clay gave its brand away

Jun 9, 2026

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Content & Media

+2

Why Clay gave its brand away

Clay built founder brand, then gave it away and grew a customer identity in its place.

Isaac Peiris
Isaac Peiris
The evolution of media

Jun 2, 2026

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Content & Media

The evolution of media

From Gutenberg to Google AI Overviews, the only moat left turned out to be the one thing you can't copy.

Isaac Peiris
Isaac Peiris
1,000 true fans

May 26, 2026

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Content & Media

+2

1,000 true fans

The most powerful and misunderstood marketing concept.

Isaac Peiris
Isaac Peiris
a16z’s new media playbook

May 12, 2026

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Content & Media

+1

a16z’s new media playbook

Most companies treat media as a comms function. a16z built it as infrastructure. The difference is a compounding audience.

Isaac Peiris
Isaac Peiris
Duolingo re-hinged

May 5, 2026

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Content & Media

+1

Duolingo re-hinged

The strategy collapsed months before the CMO announced it was changing.

Isaac Peiris
Isaac Peiris
Every company is now in the entertainment industry

Apr 28, 2026

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Content & Media

+1

Every company is now in the entertainment industry

While everyone else focuses on clicks, the brands actually growing have accepted a different job description.

Isaac Peiris
Isaac Peiris
OpenAI just bought a voice it hasn't earned

Apr 7, 2026

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AI & Marketing

+2

OpenAI just bought a voice it hasn't earned

What a 9-figure podcast acquisition reveals about owned media, broken promises, and the trust you can't purchase.

Isaac Peiris
Isaac Peiris
52 weeks, (almost) no misses

Mar 3, 2026

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Content & Media

+1

52 weeks, (almost) no misses

Two years since I left my job. One year of Brand Chemistry. Here's what I've figured out.

Isaac Peiris
Isaac Peiris
The Psychology of Shareability

Feb 10, 2026

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Content & Media

+1

The Psychology of Shareability

NYTimes research of 2,500 people shows the real reason they hit “share”.

Isaac Peiris
Isaac Peiris
tl;dv’s comedian-led marketing

Jan 20, 2026

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Content & Media

+1

tl;dv’s comedian-led marketing

How they built a $4.5M SaaS business with TikTok skits

Isaac Peiris
Isaac Peiris
How beehiiv builds in public

Nov 11, 2025

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Content & Media

+2

How beehiiv builds in public

Tyler Denk shows us why it’s a super power and how to do it right.

Isaac Peiris
Tyler Denk
Isaac Peiris, +1
Principles of Persuasion

Oct 14, 2025

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Content & Media

+1

Principles of Persuasion

The 6 marketing fundamentals that don’t change, even when everything else does.

Isaac Peiris
Isaac Peiris
How PostHog Guarantees Virality

Oct 7, 2025

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Content & Media

+1

How PostHog Guarantees Virality

Our interview revealed why they’re doubling down on their newsletter.

Isaac Peiris
Isaac Peiris
The Missing Middle

May 20, 2025

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Content & Media

+1

The Missing Middle

Why B2B brands are failing at nurture content.

Isaac Peiris
Isaac Peiris

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