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Brand Strategy

Content & Media

+1

Duolingo re-hinged

May 5, 2026

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6 min read

Duolingo re-hinged

The strategy collapsed months before the CMO announced it was changing.

Isaac Peiris
Isaac Peiris

Brand Strategy

+1

Starbucks bet $150m on offline experiences

Apr 14, 2026

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11 min read

Starbucks bet $150m on offline experiences

While the rest of the world gets lost in AI hype, they’re doubling down on in-store experience.

Isaac Peiris
Isaac Peiris

AI & Marketing

+2

OpenAI just bought a voice it hasn't earned

Apr 7, 2026

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14 min read

OpenAI just bought a voice it hasn't earned

What a 9-figure podcast acquisition reveals about owned media, broken promises, and the trust you can't purchase.

Isaac Peiris
Isaac Peiris

Brand Strategy

+1

WTF is GTM?

Mar 17, 2026

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17 min read

WTF is GTM?

Here's what three people actually doing it had to say.

Isaac Peiris
Isaac Peiris

Brand Strategy

+1

Heineken’s 15-year bet on connection

Feb 17, 2026

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14 min read

Heineken’s 15-year bet on connection

They turned a simple insight about real-world connection into a defensible market position worth more every year.

Isaac Peiris
Isaac Peiris

Brand Chemistry

A weekly newsletter exploring how brands build trust and connect with their audience.