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Brand Strategy

Content & Media

+1

Duolingo re-hinged

May 5, 2026

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6 min read

Duolingo re-hinged

The strategy collapsed months before the CMO announced it was changing.

Isaac Peiris
Isaac Peiris

Brand Strategy

+1

Starbucks bet $150m on offline experiences

Apr 14, 2026

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11 min read

Starbucks bet $150m on offline experiences

While the rest of the world gets lost in AI hype, they’re doubling down on in-store experience.

Isaac Peiris
Isaac Peiris

AI & Marketing

+2

OpenAI just bought a voice it hasn't earned

Apr 7, 2026

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14 min read

OpenAI just bought a voice it hasn't earned

What a 9-figure podcast acquisition reveals about owned media, broken promises, and the trust you can't purchase.

Isaac Peiris
Isaac Peiris

Brand Strategy

+1

WTF is GTM?

Mar 17, 2026

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17 min read

WTF is GTM?

Here's what three people actually doing it had to say.

Isaac Peiris
Isaac Peiris

Brand Strategy

+1

Heineken’s 15-year bet on connection

Feb 17, 2026

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14 min read

Heineken’s 15-year bet on connection

They turned a simple insight about real-world connection into a defensible market position worth more every year.

Isaac Peiris
Isaac Peiris

Brand Strategy

Stanley’s $680m trade-off

Feb 3, 2026

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14 min read

Stanley’s $680m trade-off

The wins and losses from Stanley’s strategic customer pivot.

Isaac Peiris
Isaac Peiris

Brand Strategy

+1

The 3 shifts defining growth in 2026

Jan 6, 2026

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15 min read

The 3 shifts defining growth in 2026

My predictions for what marketers will face this year

Isaac Peiris
Isaac Peiris

Brand Strategy

+2

Nike’s Collaboration Playbook

Dec 16, 2025

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16 min read

Nike’s Collaboration Playbook

The new COLLAB Index explains why Nike had 6 of the top 10 collabs of the year.

Isaac Peiris
Isaac Peiris

Brand Strategy

+2

Depop Sells Status, Not Stuff

Nov 26, 2025

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14 min read

Depop Sells Status, Not Stuff

Gen Z buy secondhand to showcase cultural capital, not to save money.

Isaac Peiris
Isaac Peiris

Brand Strategy

+2

Movember’s brand IS their product

Oct 28, 2025

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14 min read

Movember’s brand IS their product

Here's how they turned an asset they can't control into 70% brand recognition.

Isaac Peiris
Isaac Peiris

Brand Strategy

+1

ChatGPT vs Claude

Oct 21, 2025

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15 min read

ChatGPT vs Claude

Why distinctiveness beats ubiquity every time.

Isaac Peiris
Isaac Peiris

Brand Strategy

+1

The Challenger Brand Playbook

Sep 30, 2025

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14 min read

The Challenger Brand Playbook

What makes a successful challenger brand, even in a saturated category.

Isaac Peiris
Isaac Peiris

Brand Chemistry

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