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Brand Strategy
May 19, 2026
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5 min read
Three Cannes winners succeeded before their ads even ran.
+1
May 12, 2026
Most companies treat media as a comms function. a16z built it as infrastructure. The difference is a compounding audience.
May 5, 2026
6 min read
The strategy collapsed months before the CMO announced it was changing.
Apr 28, 2026
While everyone else focuses on clicks, the brands actually growing have accepted a different job description.
Apr 21, 2026
The models you use every day were built to sound like everything else, including your competitors. Here's what's happening inside them.
Apr 14, 2026
11 min read
While the rest of the world gets lost in AI hype, they’re doubling down on in-store experience.
+2
Apr 7, 2026
14 min read
What a 9-figure podcast acquisition reveals about owned media, broken promises, and the trust you can't purchase.
Mar 24, 2026
13 min read
Enterprise customers kept ignoring them. Here's what Airtable did about it.
Mar 17, 2026
17 min read
Here's what three people actually doing it had to say.
Mar 10, 2026
15 min read
How to turn your competitor's biggest moment into your own.
Mar 3, 2026
Two years since I left my job. One year of Brand Chemistry. Here's what I've figured out.
Feb 26, 2026
19 min read
The cost of blending in outweighs the cost of standing out.
