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OpenAI just bought a voice it hasn't earned

Apr 7, 2026

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14 min read

OpenAI just bought a voice it hasn't earned

What a 9-figure podcast acquisition reveals about owned media, broken promises, and the trust you can't purchase.

Isaac Peiris
Isaac Peiris
How Airtable closed the enterprise gap

Mar 24, 2026

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13 min read

How Airtable closed the enterprise gap

Enterprise customers kept ignoring them. Here's what Airtable did about it.

Isaac Peiris
Isaac Peiris
WTF is GTM?

Mar 17, 2026

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17 min read

WTF is GTM?

Here's what three people actually doing it had to say.

Isaac Peiris
Isaac Peiris
Ahrefs' $2B opportunity

Mar 10, 2026

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15 min read

Ahrefs' $2B opportunity

How to turn your competitor's biggest moment into your own.

Isaac Peiris
Isaac Peiris
52 weeks, (almost) no misses

Mar 3, 2026

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14 min read

52 weeks, (almost) no misses

Two years since I left my job. One year of Brand Chemistry. Here's what I've figured out.

Isaac Peiris
Isaac Peiris
What Is Pattern Interrupt Marketing?

Feb 26, 2026

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19 min read

What Is Pattern Interrupt Marketing?

The cost of blending in outweighs the cost of standing out.

Isaac Peiris
Bill Kerr
Isaac Peiris, +1
Heineken’s 15-year bet on connection

Feb 17, 2026

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14 min read

Heineken’s 15-year bet on connection

They turned a simple insight about real-world connection into a defensible market position worth more every year.

Isaac Peiris
Isaac Peiris
The Psychology of Shareability

Feb 10, 2026

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10 min read

The Psychology of Shareability

NYTimes research of 2,500 people shows the real reason they hit “share”.

Isaac Peiris
Isaac Peiris
Stanley’s $680m trade-off

Feb 3, 2026

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14 min read

Stanley’s $680m trade-off

The wins and losses from Stanley’s strategic customer pivot.

Isaac Peiris
Isaac Peiris
tl;dv’s comedian-led marketing

Jan 20, 2026

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15 min read

tl;dv’s comedian-led marketing

How they built a $4.5M SaaS business with TikTok skits

Isaac Peiris
Isaac Peiris
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Brand Chemistry

A weekly newsletter exploring how brands build trust and connect with their audience.