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Archive

Heineken’s 15-year bet on connection

Feb 17, 2026

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14 min read

Heineken’s 15-year bet on connection

They turned a simple insight about real-world connection into a defensible market position worth more every year.

Isaac Peiris
Isaac Peiris
The Psychology of Shareability

Feb 10, 2026

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10 min read

The Psychology of Shareability

NYTimes research of 2,500 people shows the real reason they hit “share”.

Isaac Peiris
Isaac Peiris
Stanley’s $680m trade-off

Feb 3, 2026

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14 min read

Stanley’s $680m trade-off

The wins and losses from Stanley’s strategic customer pivot.

Isaac Peiris
Isaac Peiris
tl;dv’s comedian-led marketing

Jan 20, 2026

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15 min read

tl;dv’s comedian-led marketing

How they built a $4.5M SaaS business with TikTok skits

Isaac Peiris
Isaac Peiris
Your GEO questions answered

Jan 13, 2026

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14 min read

Your GEO questions answered

Why being ranked stopped meaning you're visible

Isaac Peiris
Isaac Peiris
The 3 shifts defining growth in 2026

Jan 6, 2026

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15 min read

The 3 shifts defining growth in 2026

My predictions for what marketers will face this year

Isaac Peiris
Isaac Peiris
Nike’s Collaboration Playbook

Dec 16, 2025

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16 min read

Nike’s Collaboration Playbook

The new COLLAB Index explains why Nike had 6 of the top 10 collabs of the year.

Isaac Peiris
Isaac Peiris
Chewy’s Next-Level Customer Support

Dec 9, 2025

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16 min read

Chewy’s Next-Level Customer Support

Chewy’s famous customer support leads with empathy to gain unbeatable brand trust.

Isaac Peiris
Isaac Peiris
The Rise & Fall of Prime

Dec 2, 2025

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16 min read

The Rise & Fall of Prime

A billion-dollar launch with a bargain-bin ending, you can’t outrun the fundamentals.

Isaac Peiris
Isaac Peiris
Depop Sells Status, Not Stuff

Nov 26, 2025

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14 min read

Depop Sells Status, Not Stuff

Gen Z buy secondhand to showcase cultural capital, not to save money.

Isaac Peiris
Isaac Peiris
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Brand Chemistry

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