Modern Media Masterclass
Stop guessing, start growing with a proven content system
Organic Growth Stack
Ten frameworks, four layers, and a diagnostic for where growth is stuck
LinkedIn Visibility Playbook
Get your content cited by AI and in front of buyers before sales
Content Audit Prompt Pack
3 AI prompts that show where your content is leaking pipeline
Congruent Lead Magnet Playbook
7 annotated teardowns plus the prompt to build your own
Build-in-Public Swipe File
7 post formats that turn your company's real story into pipeline
10 Frameworks for Organic Growth
The visual frameworks we use to turn content into pipeline
Content Mastery Playbook
UTM Builder
Newsletter Metrics Tracker
Founder-led Marketing
Community & Advocacy
Creative & Campaigns
AI & Marketing
Content & Media
Growth & GTM
Brand Strategy
Sponsorship options
Formats, rates and availability
Tracksuit case study
18+ campaigns, 1M+ impressions, 400% ROI
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Apr 7, 2026
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14 min read
What a 9-figure podcast acquisition reveals about owned media, broken promises, and the trust you can't purchase.
+1
Mar 24, 2026
13 min read
Enterprise customers kept ignoring them. Here's what Airtable did about it.
Mar 17, 2026
17 min read
Here's what three people actually doing it had to say.
Mar 10, 2026
15 min read
How to turn your competitor's biggest moment into your own.
Mar 3, 2026
Two years since I left my job. One year of Brand Chemistry. Here's what I've figured out.
Feb 25, 2026
19 min read
The cost of blending in outweighs the cost of standing out.
Feb 17, 2026
They turned a simple insight about real-world connection into a defensible market position worth more every year.
Feb 10, 2026
10 min read
NYTimes research of 2,500 people shows the real reason they hit “share”.
Feb 3, 2026
The wins and losses from Stanley’s strategic customer pivot.
Jan 20, 2026
7 min read
How they built a $4.5M SaaS business with TikTok skits
Jan 13, 2026
Why being ranked stopped meaning you're visible
Jan 6, 2026
My predictions for what marketers will face this year
