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The Rise & Fall of Prime

Dec 2, 2025

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16 min read

The Rise & Fall of Prime

A billion-dollar launch with a bargain-bin ending, you can’t outrun the fundamentals.

Isaac Peiris
Isaac Peiris
Depop Sells Status, Not Stuff

Nov 26, 2025

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14 min read

Depop Sells Status, Not Stuff

Gen Z buy secondhand to showcase cultural capital, not to save money.

Isaac Peiris
Isaac Peiris
Why logo-less advertising works

Nov 18, 2025

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13 min read

Why logo-less advertising works

The 1978 psychology study being exploited by Heinz, McDonald's and British Airways.

Isaac Peiris
Isaac Peiris

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