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Principles of Persuasion

Oct 14, 2025

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20 min read

Principles of Persuasion

The 6 marketing fundamentals that don’t change, even when everything else does.

Isaac Peiris
Isaac Peiris
How PostHog Guarantees Virality

Oct 7, 2025

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14 min read

How PostHog Guarantees Virality

Our interview revealed why they’re doubling down on their newsletter.

Isaac Peiris
Isaac Peiris
The Challenger Brand Playbook

Sep 30, 2025

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14 min read

The Challenger Brand Playbook

What makes a successful challenger brand, even in a saturated category.

Isaac Peiris
Isaac Peiris

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