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The earned-first playbook

May 19, 2026

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5 min read

The earned-first playbook

Three Cannes winners succeeded before their ads even ran.

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a16z’s new media playbook

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Most companies treat media as a comms function. a16z built it as infrastructure. The difference is a compounding audience.

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Duolingo re-hinged

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Duolingo re-hinged

The strategy collapsed months before the CMO announced it was changing.

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