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Bill Kerr
Bill Kerr
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Talk like you mean it

Aug 18, 2026

•

9 min read

Talk like you mean it

How to build a brand voice people actually remember and trust.

Isaac Peiris
Bill Kerr
Isaac Peiris, +1

Content & Media

+1

The trust economy

Jul 7, 2026

•

10 min read

The trust economy

Nobody's moat is their product anymore. Here's what took its place.

Isaac Peiris
Bill Kerr
Isaac Peiris, +1

AI & Marketing

Why your AI sounds like everyone else's

Apr 21, 2026

•

6 min read

Why your AI sounds like everyone else's

The models you use every day were built to sound like everything else, including your competitors. Here's what's happening inside them.

Isaac Peiris
Bill Kerr
Isaac Peiris, +1
What Is Pattern Interrupt Marketing?

Feb 25, 2026

•

19 min read

What Is Pattern Interrupt Marketing?

The cost of blending in outweighs the cost of standing out.

Isaac Peiris
Bill Kerr
Isaac Peiris, +1
The Negative CAC Media Pyramid

Jun 10, 2025

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13 min read

The Negative CAC Media Pyramid

Bill Kerr, founder of Athyna, reveals their Negative CAC Media Pyramid that's paying them to acquire customers.

Isaac Peiris
Bill Kerr
Isaac Peiris, +1

Brand Chemistry

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