Modern Media Masterclass
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Brand Strategy
Sep 8, 2026
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6 min read
Moleskine claimed a lineage it never lived, and spent three decades earning it.
Sep 1, 2026
The real winner was hiding in plain sight all along.
Aug 25, 2026
5 min read
The glass box stunt bought a spike of attention. The content engine is still paying off years later.
Aug 18, 2026
9 min read
How to build a brand voice people actually remember and trust.
Aug 11, 2026
Seemingly the only platform to not represent AI features with sparkles.
Aug 4, 2026
Intel lost a trademark, then built a campaign that took pricing power off the entire PC industry.
Jul 28, 2026
Wikipedia co-founder Jimmy Wales has 7 rules for building trust. They explain why it's the one asset you can't build.
Jul 22, 2026
Walmart had 100 million shoppers and couldn't fill a room.
Jul 14, 2026
7 min read
The biggest creators promote them for free. Here's why.
+1
Jul 7, 2026
10 min read
Nobody's moat is their product anymore. Here's what took its place.
Jul 1, 2026
8 min read
You spent a decade renting your audience. The next one belongs to whoever owns it.
+2
Jun 23, 2026
Every AI brand promises safety. One of them keeps getting the bill.
Jun 16, 2026
The case for holding your brand still while everything around it moves.
Jun 9, 2026
Clay built founder brand, then gave it away and grew a customer identity in its place.
Jun 2, 2026
From Gutenberg to Google AI Overviews, the only moat left turned out to be the one thing you can't copy.
May 26, 2026
The most powerful and misunderstood marketing concept.
May 19, 2026
Three Cannes winners succeeded before their ads even ran.
May 12, 2026
Most companies treat media as a comms function. a16z built it as infrastructure. The difference is a compounding audience.
May 5, 2026
The strategy collapsed months before the CMO announced it was changing.
Apr 28, 2026
While everyone else focuses on clicks, the brands actually growing have accepted a different job description.
Apr 21, 2026
The models you use every day were built to sound like everything else, including your competitors. Here's what's happening inside them.
Apr 14, 2026
11 min read
While the rest of the world gets lost in AI hype, they’re doubling down on in-store experience.
Apr 7, 2026
14 min read
What a 9-figure podcast acquisition reveals about owned media, broken promises, and the trust you can't purchase.
Mar 24, 2026
13 min read
Enterprise customers kept ignoring them. Here's what Airtable did about it.
Mar 17, 2026
17 min read
Here's what three people actually doing it had to say.
