Effective date: March 2026 Published at: brandchemistry.co/email-policy
Purpose
This policy defines how Brand Chemistry communicates with subscribers and readers to ensure all email activity is transparent, consent-based, and compliant with global anti-spam and anti-abuse standards including the Australian Spam Act 2003, CAN-SPAM, GDPR, and CASL.
About Brand Chemistry
Brand Chemistry is an independent editorial newsletter covering brand strategy, marketing, and business growth. It is published weekly and operated by Pistachio Studio Pty Ltd (ABN 41 679 669 017), a registered Australian company. All emails are sent from brandchemistry.co via beehiiv.
Our Commitments
Consent-based newsletter subscriptions. All Brand Chemistry newsletter subscribers have actively opted in through our subscription form at brandchemistry.co/subscribe. We do not add anyone to the newsletter list without a prior subscription or demonstrated engagement with our content. New subscribers receive an immediate welcome email confirming their signup. Any subscriber who does not engage within 90 days is automatically removed from active sends.
Controlled audience development outreach. We occasionally work with a third-party partner to introduce our editorial content to professionally relevant individuals in compliant jurisdictions. Such introductory communications are strictly editorial in nature, include a clear unsubscribe mechanism, and are sent only to US-based addresses that have been independently screened by our partner for deliverability and compliance. Recipients who engage meaningfully with this content may subsequently be added to the Brand Chemistry newsletter list. Those who do not engage are not added and receive no further communication.
No abusive or bulk unsolicited spam. We do not send bulk unsolicited email to our newsletter subscriber base. We do not use deceptive subject lines, misleading sender information, or disguised promotional content. We do not conduct direct cold outreach using the brandchemistry.co domain independently of the controlled process described above.
Instant unsubscribe and permanent suppression. Every email includes a one-click unsubscribe link. All unsubscribe requests are honoured immediately and permanently. Unsubscribed contacts are added to a suppression list and never contacted again. Bounces and spam complaints are automatically removed and suppressed.
Active list hygiene. We regularly prune inactive and unengaged subscribers. Subscribers who show no opens or clicks after a defined re-engagement window are removed from active sends. All new signups are screened for invalid, disposable, or undeliverable addresses before being added to the list.
Authenticated, secure infrastructure. All email is sent via beehiiv using the authenticated domain mail.brandchemistry.co with SPF, DKIM, and DMARC fully configured and enforced. We use no attachments, no misleading subject lines, and no deceptive sender information.
No third-party or affiliate senders. No affiliate, reseller, partner, or third party is authorised to send email that advertises, references, or links to brandchemistry.co. All email activity is conducted directly by Pistachio Studio Pty Ltd through our authenticated infrastructure.
Ongoing monitoring. Deliverability metrics, spam complaint rates, bounce rates, and domain reputation are reviewed regularly. Any identified issue triggers an immediate internal review and corrective action.
Reporting
If you have received an email referencing Brand Chemistry or brandchemistry.co that you believe was sent without your consent or in error, please contact us at [email protected]. We investigate all reports promptly and take corrective action where required.
Contact
Pistachio Studio Pty Ltd (ABN 41 679 669 017)
228 Park Ave S, #29976, New York, NY 10003, United States
[email protected]
brandchemistry.co